Social Listening: Dyson
The company Dyson sells a variety of products including vacuum cleaners, air purifiers, hand dryers, blade-less fans, heaters, and lights , but what I want to talk about today is their hair dryers. The Dyson hair wrap multi-styler and Dyson supersonic hair dryer created quite a buzz over all social media platforms ranking it as a necessity rather than a want. As many customers bought the product and willingly showed off the easy to use, effortlessly flawless product, that then resulted in showing up all over my recommended feed. I found it so fascinating how this product sold itself, showing just how innovative social media can be for marketing your product. Dyson's proposition is to provide innovative , high-quality products that solve everyday problems . The company emphasizes on creating technologically advanced products that target to reduce carbon footprints by making more energy-efficient and environmentally friendly products.